Apprentice

Our idea for the apprentice challenge is that we would create a loyalty card app for students.
Students will be able to activate their card from the app on their phone or ipod and will allow them discounts from participating stores. The app will be free as we will get royalties. The marketing for the app is that posters billaboards and advertisments will be up in participating stores and shopping centres, students must access their account through  code they are given from the college, this allows us to make sure that all that have the app are students and do attend collage or university.

From research that we have gathered wee have found out that the average i phone app sells 25,000 units and the most common things are items that are t in the gaming catagory. We have also found out that most high brand stores have loyalty cards and theirfore would be a high target for our sponserships.

By doing this we have gathered importand information such as what stores to use, how much to sell our app for and how we will make sure that only students use the app.